Website Redesign Services

Modern Website Redesigns
Built for Performance, Conversions, and Growth

If your website looks outdated, loads slowly, or no longer converts, a redesign can unlock immediate improvements. At Rankwise, our website redesign services focus on improving performance, usability, SEO, and conversions without throwing away what already works. We keep valuable content and SEO equity, rebuild weak areas, and modernize your site for today’s users and search engines. Every redesign is strategic, mobile-first, and engineered to support long-term marketing and business growth.

Request a Free Website Redesign Consultation

Get expert insight into what’s holding your website back. We review your current design, structure, speed, SEO, and user experience, then provide a clear redesign roadmap focused on performance, conversions, and visibility.

Page Speed

+68% Faster

Core Web Vitals

+47% Improved

Conversions

+39%

Bounce Rate

-52%

Redesigns That Fix What’s Broken

We don’t redesign websites just to make them “look nicer.” Rankwise focuses on correcting the issues that actually hurt performance, such as slow load times, poor navigation, weak CTAs, mobile usability problems, and outdated layouts.

Our redesigns improve structure, clean up code, streamline user flows, and modernize visuals while preserving valuable content and SEO authority. The result is a website that feels faster, clearer, and easier to use.

SEO Safe Website Redesigns

Redesigns done wrong can destroy rankings. Rankwise protects and improves your SEO during the redesign process. We audit existing URLs, content, and technical signals to ensure rankings, links, and traffic are preserved or improved. Your redesigned site launches stronger—not reset.

We follow SEO-safe redesign best practices:

• URL preservation and proper redirects
• Clean heading hierarchy
• Improved internal linking
• Technical SEO cleanup
• Schema and metadata support
• Mobile-first indexing readiness

Conversion-Focused Design Improvements

A redesign is an opportunity to turn more visitors into leads or customers. We analyze user behavior and redesign layouts to support clearer messaging, better page flow, and stronger calls to action. Everything is built to guide users toward action.

We improve the following:

• Above-the-fold messaging
• Navigation clarity
• CTA placement and visibility
• Forms and lead capture
• Trust signals and visual hierarchy

Mobile-First Redesign Approach

If your website struggles on mobile, you’re losing traffic and conversions. Our redesign process starts with mobile layouts and scales up from there. A better mobile experience improves rankings, engagement, and conversions.

With Rankwise, you get:

• Responsive layouts across all devices
• Easy scrolling and tap-friendly elements
• Readable text and spacing
• Optimized assets for mobile speed

Faster Load Times After Redesign

Speed is one of the biggest wins in a redesign. We remove bloat, optimize images, streamline scripts, and clean up legacy code that slows your site down. A faster site keeps users engaged and improves SEO performance.

Our redesigns prioritize:

Redesigns Built on Easy-to-Manage Platforms

We redesign websites on platforms like WordPress and Shopify so you’re not locked into a developer-only system. After launch, your team can easily manage content, pages, images, and products. If you prefer ongoing support, Rankwise also offers maintenance, updates, and optimization services post-redesign.

Honest Recommendations, Not Forced Rebuilds

Not every site needs a full rebuild. During your consultation, we’ll tell you honestly whether a redesign, partial rebuild, or optimization makes the most sense.

No upsells. No unnecessary work. Just clear recommendations based on performance, goals, and ROI.

Our Website Redesign Process

Audit & Strategy

We analyze your current site’s design, UX, SEO, performance, and conversion paths to identify what stays, what improves, and what goes.

Structure & UX Planning

We refine navigation, page hierarchy, layouts, and user flows to improve clarity, usability, and conversions.

Redesign & Optimization

We update layouts, visuals, code, speed, mobile responsiveness, and SEO structure—without losing existing value.

Testing & Launch

We test across devices, browsers, and performance benchmarks. Launch is handled smoothly with minimal downtime.

Ongoing Improvements

Post-launch, we can continue optimizing speed, UX, SEO, and conversions as your business grows.

What We Redesign

Business and service websites
Local SEO websites
E-commerce stores
Lead generation sites
WordPress and Shopify websites
Multi-location websites
Outdated or underperforming sites

Why Choose Rankwise for Website Redesign

SEO-Protected Redesigns

We preserve rankings, links, and traffic while improving structure and performance.

Conversion-Driven Updates

Design changes are based on user behavior and business goals, not trends.

Performance Improvements

Faster load times, cleaner code, and better Core Web Vitals.

Mobile-First UX

Optimized for real users on real devices.

Transparent Process

Clear deliverables, honest recommendations, and no surprises.

Built to Drive Growth

Your redesigned site supports traffic, leads, and revenue long term.

Ready to Upgrade Your Website Without Starting Over?

If your website feels outdated, slow, or ineffective, a strategic redesign can make a measurable difference. Rankwise delivers performance-driven website redesigns that improve speed, SEO, usability, and conversions—without unnecessary rebuilds.

Get Your Free Website Redesign Consultation Today

Rankwise — smarter website redesigns that perform and scale.

Frequently Asked Questions

What is included in Rankwise’s website redesign services?

Rankwise website redesign services cover everything needed to improve performance, usability, and conversions without damaging existing SEO. We audit your current site, identify what is working, and fix what is holding it back. This includes layout updates, mobile optimization, page speed improvements, code cleanup, navigation restructuring, SEO protection, and conversion-focused enhancements. The goal is not just a better-looking site, but one that loads faster, ranks better, and converts more visitors into leads or customers.

How is a website redesign different from building a new website?

A website redesign improves and modernizes your existing site instead of starting from zero. We preserve valuable content, URLs, backlinks, and SEO equity while upgrading performance, structure, and design. A new website rebuild replaces everything, which can risk rankings if done incorrectly. Redesigns are often more cost-effective and faster while delivering major improvements. Rankwise only recommends a full rebuild if your current site’s foundation is too outdated or unstable to support growth.

Will redesigning my website hurt my SEO rankings?

When done correctly, a redesign should not hurt SEO—and often improves it. Rankwise follows SEO-safe redesign practices including URL preservation, redirect mapping, content audits, technical cleanup, and Core Web Vitals optimization. We protect rankings, backlinks, and indexed pages throughout the process. Many websites see improved visibility after redesign due to faster speeds, better mobile usability, cleaner structure, and improved internal linking that helps search engines understand the site more clearly.

How long does a website redesign usually take?

Most website redesign projects take between 3 and 6 weeks, depending on site size, complexity, and the number of pages involved. Smaller service websites move faster, while larger or e-commerce sites take longer. During onboarding, Rankwise provides a clear timeline and project phases so you always know what stage your redesign is in. Our structured process helps avoid delays and ensures the site launches smoothly without unnecessary downtime.

Can you redesign my website without changing all of my content?

Yes. Rankwise evaluates your existing content to determine what should stay, be improved, or be reorganized. High-performing pages, blog posts, and service content are preserved whenever possible. We may rewrite or restructure sections for clarity, UX, and conversions, but we do not remove valuable content without reason. This approach protects SEO, reduces costs, and ensures your redesigned website builds on existing authority instead of losing it.

Will my redesigned website load faster than before?

Yes. Speed is one of the primary goals of our redesign process. We remove bloated code, optimize images, reduce scripts, clean up plugins, and improve server-side performance where needed. Rankwise redesigns focus heavily on Core Web Vitals, which directly impact SEO and user experience. A faster website reduces bounce rates, improves engagement, increases conversions, and creates a better overall experience for both users and search engines.

Is mobile optimization included in a website redesign?

Absolutely. All Rankwise website redesigns follow a mobile-first approach. We redesign layouts starting with mobile users and then scale up to tablets and desktops. This ensures readable text, easy navigation, tap-friendly buttons, and fast load times on phones. Mobile optimization is critical for rankings, conversions, and user satisfaction, especially since most traffic now comes from mobile devices. Every redesigned site is tested across multiple screen sizes.

Can you redesign only part of my website instead of the entire site?

Yes. Not every website needs a full redesign. Rankwise can redesign specific pages such as your homepage, service pages, landing pages, or conversion paths while leaving other areas untouched. Partial redesigns are ideal when the site structure is solid but certain sections are outdated or underperforming. During your consultation, we help determine whether a partial redesign or full update will deliver the best ROI.

Do you redesign WordPress and Shopify websites?

Yes. Rankwise specializes in redesigning WordPress and Shopify websites because they are flexible, scalable, and easy for clients to manage. We improve performance, UX, SEO structure, and conversions while keeping the backend user-friendly. For Shopify stores, we also focus on product layouts, checkout flow, mobile usability, and speed. If your site uses a different platform, we can evaluate it and recommend the best path forward.

Will I be able to manage my website after the redesign?

Yes. After the redesign, you will have full access to your website and can update content, pages, images, and products without touching code. Rankwise avoids locking clients into complicated systems. We can also provide training if needed. For businesses that prefer a hands-off approach, we offer optional ongoing maintenance, updates, performance monitoring, and SEO services to keep the site running smoothly long term.

How do you decide whether I need a redesign or a full rebuild?

We base this decision on your site’s technical foundation, performance, SEO health, and growth goals. If your site has clean URLs, usable content, and a stable platform, a redesign is often the best option. If the site is severely outdated, bloated, or technically broken, a rebuild may be recommended. Rankwise gives honest guidance and never pushes unnecessary work just to increase project size.

How much does a website redesign cost?

Website redesign costs vary based on the size of the site, number of pages, complexity, features, and level of optimization required. Smaller service websites cost less, while large or e-commerce sites require more time. Rankwise provides transparent pricing with clear deliverables and no hidden fees. You receive a detailed proposal so you know exactly what is included and what value the redesign delivers to your business.