SEO Audit Service
Uncover SEO issues & boost your search engine rankings.
Our comprehensive SEO audit is designed to uncover issues that might be holding your website back from achieving its full potential on search engines like Google and Bing. We’ll conduct a detailed analysis of your website to identify opportunities for improvement and ensure that your website is optimized for both search engines and users.
Why get SEO auditing services?
An SEO audit helps you understand how well your website is performing. It also shows you areas that need improvement to rank higher on search engines like Google. SEO website audits are important because search engines always update their rules, and an audit ensures your site stays up-to-date with SEO best practices. SEO audits pinpoint exactly what’s holding your site back and show you how to fix it so you can rank higher, attract more free visitors, and grow your business. The website audit will help you focus on the most important changes to boost your search rankings and get the most out of your SEO efforts.
Does your website need an SEO audit?
Here are the signs your website may need an SEO audit:
- Ranking lower than competitors
- Minimal traffic
- High bounce rate
- Significant traffic loss
- Difficulty ranking for long-tail keywords
- Slow loading times
- Outdated content
- Underperforming content
- Broken links
- "HTTPS not secure" warning
- Duplicate content issues
What an SEO audit covers.
Learn about some of the areas that our SEO audit covers.
Page titles, meta descriptions, headings, copy, and alt text review
We'll carefully review your page titles, meta descriptions, headings, copy, and alt text to check if they're optimized with relevant keywords. This audit identifies any missed opportunities or overuse of keywords so you can make the necessary changes to improve your search engine rankings and organic traffic.
URL structure evaluation
We'll evaluate your URLs to ensure they're simple, keyword-rich, and easy to understand. Optimized URLs help search engines crawl your site more effectively, so our SEO audit will point out any issues that might be preventing your web pages from ranking better.
Navigation structure analysis
A clear, well-organized navigation structure improves both user experience and SEO. We'll analyze your site's navigation to identify areas where users or search engines might struggle to find key content. This gives you insight into how to better structure your site to improve search rankings and user engagement.
Content audit
A content audit is a comprehensive review of all the content on your website to assess its performance, relevance, and effectiveness. It helps identify gaps, outdated information, and opportunities for improvement. By analyzing factors like SEO optimization, user engagement, and alignment with your goals, a content audit ensures your content strategy is on track and maximizes its impact on search rankings, user experience, and conversions.
Duplicate content check
Duplicate content can confuse search engines and hurt your rankings. We'll check for any instances of duplicate content, either within your site or across the web, so you know where action is needed to avoid penalties and improve your SEO.
Backlink profile review
We'll review your backlink profile to identify both the strengths and potential risks. This includes pinpointing toxic or outdated links that could harm your rankings, as well as revealing opportunities to build stronger backlinks. This audit sets the stage for improving your site's authority and driving organic traffic.
Pagespeed and core web vitals analysis
Our audit will analyze your website's loading speed and how well it meets Google's Core Web Vitals standards. Slow loading times hurt both user experience and rankings. So, we'll uncover areas that need attention to improve site performance and ranking potential.
Mobile friendliness review
We'll evaluate how well your site performs on mobile devices. A poor mobile experience can result in lower rankings on mobile searches. So, our audit will identify issues that need to be addressed to ensure a mobile-friendly website that captures more traffic.
Technical SEO audit
We'll audit key technical elements like XML sitemaps, robots.txt, HTTPS, broken links, and more. Identifying and addressing technical issues is essential for search engines to crawl and index your site correctly. Our audit highlights any technical problems that may be hindering your rankings.
Schema markup review
We'll evaluate your current schema markup to check if search engines are able to understand your content properly. Missing or incorrect schema markup can limit your visibility in search results, so our audit will identify improvements that can enhance your presence in SERPs.
Accessibility review
Our SEO audit will evaluate your website's accessibility. It will identify areas that may be limiting user access, particularly for those with disabilities. We'll uncover issues that could affect your compliance with WCAG 2.1 standards, helping you improve both user experience and search engine rankings in the future.
Custom SEO audit report
At the end of the SEO audit, we'll provide you with a detailed report outlining all our findings. This report will give you a clear picture of the issues affecting your site's performance. We will also provide you with actionable recommendations you can implement to improve rankings and organic traffic over time.
SEO audit process.
Key issues addressed in an SEO audit.
- Technical errors
- Site structure
- Internal linking
- External linking
- Keyword targeting
- Search engine indexing
- Analytics setup
- Page speed and load time
- Crawlability
- Accessibility
- HTTPS issues
- Broken links
- Ranking drops
- Mobile optimization
- Duplicate content
- Penalization risk
- Much more
Unlock hidden potential with an SEO audit.
How can SEO issues impact your business?
Slow page load times
A slow-loading website can frustrate users, leading to higher bounce rates and lower engagement. Page speed is also a ranking factor for search engines, meaning slow sites can be pushed down in search results, costing you valuable organic traffic. Improving load times enhances both user experience and search engine rankings.
Non-mobile friendly websites
With the majority of web traffic coming from mobile devices, having a mobile-responsive site is non-negotiable. Websites that are not optimized for mobile can lead to poor user experience, higher bounce rates, and lower rankings in mobile search results. Ensuring mobile-friendliness boosts visibility, engagement, and conversions.
Poor keyword targeting
Without the right keywords, your website won't rank for the search terms your target audience is searching for. Improper or outdated keyword usage means you're missing out on free, organictraffic. Effective keyword targeting ensures your site appears for relevant searches, driving more organic visitors and potential customers to your site.
Duplicate content
Search engines penalize sites with duplicate content because it confuses them about which version to rank. Whether it's internal duplication across your own pages or content copied from elsewhere, these issues can lead to ranking penalties and lower search visibility. Eliminating duplicate content improves clarity and authority in search results.
Outdated content
Outdated or irrelevant content can negatively affect your rankings and user engagement. Search engines prioritize fresh, high-quality content. Regularly updating your site with relevant information not only keeps visitors engaged but also signals to search engines that your site is active and authoritative.
Broken links
Broken links create a poor user experience and can also disrupt search engine crawlers, impacting your site's ability to be properly indexed. This can result in lower rankings. Fixing broken links improves both user navigation and search engine crawling, boosting overall performance.
Low-quality backlinks
Backlinks from reputable sites are a key factor in improving your site's authority. However, if your site has toxic or low-quality backlinks, it could be penalized by search engines, causing a drop in rankings. Regularly reviewing and cleaning up your backlink profile helps protect your SEO and boost your site's credibility.
Non-secure website (No HTTPS)
Security is a priority for both users and search engines. Sites without HTTPS encryption are flagged as "not secure" by browsers, which can prevent visitors from getting to your website. Search engines also favor secure websites in their rankings. Implementing HTTPS improves trust with users and helps you maintain or improve your position in search results.
Poor internal linking
An ineffective internal linking structure can make it difficult for users and search engines to navigate your site. Search engines rely on internal links to discover, index, and rank your content. Improving your internal linking strategy boosts crawlability, helps distribute link equity, and keeps users engaged by guiding them to relevant content.
Lack of structured Data (Schema markup)
Structured data helps search engines understand your content and can enhance search results with rich snippets, increasing your click-through rates. Without proper schema markup, your site may miss out on valuable visibility opportunities in search engine results. Implementing schema markup can improve both rankings and click-through rates.
Poor site architecture
A disorganized site structure makes it difficult for users to find the information they need, leading to higher bounce rates and reduced conversions. It also hampers search engines' ability to index your site properly. A well-structured site improves navigation, enhances user experience, and makes it easier for search engines to rank your content.
Lack of accessibility compliance
Web accessibility ensures that all users, including those with disabilities, can access and navigate your website. Sites that are not WCAG-compliant can face legal risks and miss out on a broader audience. Addressing accessibility issues improves user experience, broadens your customer base, and boosts your SEO by signaling quality to search engines.
Penalization risks
SEO penalties from Google can have a devastating impact on your rankings and traffic. These penalties can result from practices such as keyword stuffing, cloaking, or having toxic backlinks. Addressing any potential SEO risks is crucial to avoiding penalties and maintaining a strong online presence.
Missing XML sitemaps
An XML sitemap acts as a roadmap for search engines, helping them find and index your site’s most important pages. Without a sitemap, search engines might overlook key content, limiting your visibility in search results. Adding an XML sitemap improves crawl efficiency and ensures that your pages are properly indexed, maximizing your site's reach and search performance.
SEO audit frequently asked questions.
An SEO audit is a thorough review of your website to find out what’s helping or hurting its performance on search engines like Google. It looks at things like site speed, keyword use, mobile-friendliness, and technical issues. The goal is to identify areas for improvement so your site can rank higher, attract more visitors, and work better overall for both users and search engines.
On-Page SEO
Off-Page SEO
Technical SEO
SEO Reporting
Implementation Support
Ongoing SEO Strategy
The right time to invest in SEO auditing services includes:
- Decline in traffic or rankings: If you notice a drop in your site’s organic traffic or search engine rankings.
- Conversion issues: When your website’s traffic is not converting into leads or sales as expected.
- Never conducted an SEO audit: If your website has never undergone a full SEO audit.
- Launching a new website: To ensure your site is optimized from the start.
- Post-site redesign: To check for any issues that might have arisen during the redesign.
- Before a major SEO campaign: To identify and address any existing issues before implementing new strategies.
- Regular maintenance: Ideally, SEO audits should be done at least once a year to keep up with search engine algorithm changes.
The cost of an SEO audit can vary based on several factors. Here are the top factors that determine the price of an SEO audit:
- Website Size and Complexity: Larger websites with more pages, complex structures, or e-commerce functionality require more time and effort to audit, increasing the cost.
- Depth of the Audit: A basic audit focusing on key SEO elements will cost less than a comprehensive audit that dives into technical SEO, content quality, backlink profiles, and user experience.
- Type of Industry or Niche: Highly competitive or regulated industries may require more specialized analysis and recommendations, which can raise the cost.
- The urgency of the Audit: If you need the audit completed quickly, we may charge a premium for expedited services to prioritize your project over others.
- Ongoing Support and Consultation: The cost can increase if the audit includes post-audit consultation or assistance with implementing the SEO fixes and recommendations,
Yes and no. The value of an SEO audit depends on what you want to achieve. If you’re only looking to identify basic maintenance issues like 404 errors, a free audit might suffice. However, for more complex issues, such as troubleshooting lost rankings or developing a long-term SEO strategy, a seasoned professional is essential. An experienced SEO expert will provide in-depth analysis and personalized recommendations, offering better support to drive lasting improvements for your website.
Yes, we perform comprehensive technical SEO audits. Our audits focus on identifying and fixing behind-the-scenes issues that affect your website’s performance. Some of the key technical factors we analyze include:
- Site architecture
- URL structure
- Crawlability
- Search engine indexing
- Internal linking
- External linking
- Accessibility
- .htaccess files
- 301 redirects
- Image and content delivery
- Sitemaps
- Robots.txt files
An SEO audit is valuable for any business with an online presence, whether it’s a small local business, an e-commerce store, or a large enterprise. Audits are especially beneficial for websites experiencing a drop in traffic, launching a redesign, or aiming to improve visibility in a competitive industry. By identifying SEO weaknesses, businesses can enhance user experience, improve search rankings, and increase conversions.
