Los Angeles Lawyer, Attorney, and Law Firm SEO

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Explore the Rankwise difference.
See results in as little as 90 days.
Our SEO services help law firms in Los Angeles, CA, climb Google’s ranks fast. We start with a comprehensive site audit, uncover LA-specific search trends, and target legal keywords locals use. Most attorneys see strong growth in traffic and leads within 90 days.
Boost organic traffic by up to 300%.
We help lawyers dominate high-intent keywords like “Los Angeles personal injury lawyer” or “divorce attorney Los Angeles CA.” These terms connect your firm with local clients actively searching for legal help, generating more free organic traffic and leads.
Get up to 3x more leads and calls.
We bring real legal clients, not just website visitors. By focusing on the exact phrases Los Angeles residents search when looking for a lawyer, we increase consultation requests, phone calls, and new case signups—without relying on costly advertising.
100% Data-driven SEO strategies.
Our SEO process is powered by real data and local insights. From tracking keyword trends in Los Angeles to identifying gaps your competitors miss, we optimize your content, technical SEO, and local presence for consistent organic growth.
Help more clients find you with Los Angeles lawyer SEO.
In Los Angeles, your law firm is one of thousands, but you don’t have to get lost in the crowd. Our Los Angeles lawyer SEO services are designed to put your law practice front and center when potential clients search for legal help. We don’t just optimize your website—we turn it into a client-generating machine. From targeting high-intent keywords like “Los Angeles criminal defense attorney” to creating content that answers client questions, we ensure your firm stands out. Get discovered faster, attract more clients, and watch your caseload grow without spending a fortune on ads.


How our Los Angeles law firm SEO process works.
Our Los Angeles law firm SEO process is designed to help your practice dominate the local market. We start with a detailed audit of your website, uncovering any technical issues that could hold you back. Next, we conduct Los Angeles-specific keyword research, focusing on the exact phrases locals use when searching for legal services, like “Los Angeles personal injury lawyer” or “divorce attorney LA.” Our team then optimizes your site’s content, metadata, and user experience for maximum visibility. We build high-quality local backlinks, optimize your Google Business Profile for Los Angeles, and monitor your rankings, making data-driven adjustments to keep you ahead of local competitors.
Why choose a Los Angeles SEO consultant for attorneys.
Los Angeles is a fiercely competitive legal market, and a generic SEO approach won’t cut it. That’s why you need a Los Angeles SEO consultant who specializes in helping attorneys. We understand the local market, know how Los Angeles clients search for legal help, and have experience optimizing law firm websites for this specific area. We tailor your SEO strategy to focus on high-intent keywords like “Los Angeles personal injury attorney” or “criminal defense lawyer in LA.” Our local expertise means we don’t just improve your rankings—we connect your firm with clients who are actively looking for legal representation in Los Angeles.


Rankwise outperforms other SEO agencies for law firms in LA.
When it comes to SEO for law firms in Los Angeles, Rankwise doesn’t just compete—we dominate. While other agencies offer generic SEO solutions that don’t work, we deliver tailored SEO strategies explicitly designed for LA attorneys. Our team understands the fierce competition in Los Angeles and knows how to make your firm stand out. We use advanced keyword targeting for high-value terms like “Los Angeles criminal defense lawyer” and “LA personal injury attorney.” Our data-driven approach, combined with local expertise, ensures your firm ranks higher, attracts more clients, and outshines your competitors.
Local SEO services for attorneys in Los Angeles, CA.
If your law firm isn’t visible in Los Angeles, you’re missing out on clients right in your backyard. Our local SEO services for attorneys in Los Angeles ensure your firm appears in front of potential clients searching for legal help nearby. We optimize your Google Business Profile, manage local citations, and build high-quality backlinks from trusted LA sources. Our team also focuses on hyper-local keywords like “Los Angeles personal injury lawyer near me” or “criminal defense attorney in Downtown LA.” With our local SEO strategies, your firm can dominate local search results, attract more clients, and become a go-to choice for legal services across Los Angeles.


Outrank LA law firms that rank higher than you on Google in LA.
Tired of seeing other Los Angeles law firms rank above you on Google? It’s time to change that. Our SEO strategies are designed to help your firm outrank competitors and claim your spot at the top of LA search results. We start by analyzing the firms that currently outrank you—studying their keywords, content, backlinks, and local SEO tactics. Then, we build a customized strategy that goes beyond theirs, using advanced keyword targeting, optimized content, high-quality backlinks, and a powerful local SEO approach. Stop losing clients to competitors—take control of your search rankings and make your firm the top choice in Los Angeles.
Rankwise offers SEO for these law practices in Los Angeles, CA.
At Rankwise, we help Los Angeles law firms of all types increase their online visibility. From personal injury and criminal defense to family law and immigration, we tailor our SEO strategies to match each practice area’s needs. We serve the following legal practices:
Criminal defense attorneys
Personal injury lawyers
Family
lawyers
Employment
attorneys
Insurance
attorneys
Estate planning lawyers
Medical
malpractice
lawyers
Worker compensation
lawyer
Real estate
attorneys
Immigration
lawyers
Bankruptcy
attorneys
Intellectual
property
lawyers
SEO services for law firms in Los Angeles, CA.
Comprehensive SEO audit.
Our comprehensive SEO audit for Los Angeles law firms is the foundation of your success. We thoroughly examine your website, identifying technical issues, content gaps, and user experience flaws that may be holding your website back. Our SEO audit covers everything from site speed and mobile-friendliness to on-page optimization and local SEO factors. By uncovering these issues, we create a customized roadmap to boost your online visibility. This audit is essential because it reveals the exact problems preventing your firm from ranking higher on Google and helps us develop targeted solutions that drive real results.
Competitor analysis.
Understanding your competition is crucial in the crowded legal market in Los Angeles. Our SEO competitor analysis identifies the top-performing law firms in your area, revealing their SEO strategies, target keywords, backlink profiles, and content approach. We use this data to develop a superior strategy for your firm, allowing you to outperform your rivals in search results. By pinpointing what works for them—and where they fall short—we give your firm a competitive edge, helping you capture more clients and strengthen your online presence.
Technical SEO.
Technical SEO is the backbone of your website’s performance. We optimize your site’s technical elements, including site speed, mobile responsiveness, secure HTTPS protocols, and clean URL structures. Our team also fixes crawl errors, enhances XML sitemaps, and ensures search engines properly index them. For Los Angeles law firms, technical SEO is crucial because even the best content won’t rank if search engines can’t access or properly understand your site. Our technical expertise ensures your site is fast, secure, and search-engine-friendly.
On-page SEO.
On-page SEO is where your website truly connects with potential clients. We optimize your page titles, meta descriptions, headers, and internal links to ensure search engines understand your content. Our team also improves keyword placement, content structure, and user experience. For Los Angeles attorneys, on-page SEO means your website becomes a client-generating machine, attracting more local leads by ensuring each page is optimized to answer client questions and showcase your expertise.
SEO Keyword research.
Keyword research is the foundation of successful SEO. Our team identifies high-value keywords that potential clients in Los Angeles are searching for, such as “Los Angeles personal injury lawyer” or “divorce attorney LA.” We focus on keywords with strong search volume and clear client intent. This research ensures that your website is targeting the right terms, bringing in clients actively looking for legal help. By aligning your content with these search terms, we help your firm attract qualified leads.
Content creation and optimization.
Quality SEO content is essential for any successful SEO strategy. Our content team creates and optimizes content that educates, engages, and converts visitors into clients. Whether it’s blog posts, service pages, or FAQs, we ensure your content is clear, informative, and optimized for high-value keywords. For Los Angeles law firms, this means you become a trusted resource for potential clients seeking legal information, helping you build authority and drive more traffic to your site.
Conversion rate optimization (CRO)
Getting visitors to your website is just the first step—converting them into clients is what truly matters. Our conversion rate optimization (CRO) services focus on turning your website traffic into leads and consultations. We analyze your site’s design, user experience, and call-to-action elements, making data-driven adjustments to increase client inquiries. For Los Angeles law firms, this means more calls, form submissions, and new clients without increasing your ad spend.
Link building.
Backlinks are a critical part of SEO, signaling to search engines that your site is trustworthy. Our link-building strategy focuses on acquiring high-quality, relevant links from legal directories, industry publications, and local Los Angeles websites. These authoritative backlinks boost your site’s credibility, helping it rank higher in search results. For LA attorneys, this means greater online authority, improved search rankings, and more visibility to potential clients.
Schema markup.
Schema markup is a powerful way to enhance your website’s appearance in search results. Our team adds structured data to your site, providing search engines with clear information about your law firm’s services, reviews, office location, and contact details. For Los Angeles law firms, schema markup can boost your visibility in local search results, increase click-through rates, and make your firm stand out with rich snippets, enhancing client trust and driving more clicks.
Local SEO.
Local SEO is critical for attorneys who want to attract clients in their area. Our local SEO services include optimizing your Google Business Profile, managing local citations, and building local backlinks. We focus on high-intent, location-based keywords like “Los Angeles criminal defense lawyer” or “family attorney in LA.” For Los Angeles law firms, this means greater visibility in local search results, more phone calls, and more clients walking through your doors.
SEO reporting and analytics.
Transparency and data-driven insights are at the heart of our SEO services. Our SEO reporting and analytics provide you with clear, easy-to-understand reports on your site’s performance, keyword rankings, traffic growth, and lead generation. We continuously monitor your SEO progress, making adjustments based on real data. For Los Angeles law firms, this means you can track your ROI, understand what’s working, and make informed decisions about your SEO strategy.
Client success stories.
Rankwise helped our Los Angeles-based criminal law firm, enhance our online visibility by optimizing for competitive legal terms, resulting in a substantial increase in organic traffic and a boost in client inquiries.
Rankwise SEO strategy improved our search engine rankings and organic traffic for our tech company, which produces industrial computers and servers, leading to increased organic traffic and higher product page conversions.
Rankwise optimized our state government’s websites for accessibility and SEO, enhancing organic traffic and improving rankings for key public service keywords, making our services more accessible to residents.
Locations we serve near Los Angeles, CA.
Our local SEO strategy for attorneys is designed around how people in Los Angeles actually search for legal help. Whether your potential clients are near the Stanley Mosk Courthouse, around Downtown LA, or in neighborhoods like Beverly Hills, Santa Monica, or Silver Lake, we ensure your firm appears front and center. From offices along Wilshire Boulevard, near the 405 Freeway, or close to the Los Angeles County Museum of Art, we optimize your online presence so you’re visible to the clients who need your legal services most. When someone in Los Angeles searches for a lawyer, you’ll be the first choice they see.
Landmarks and neighborhoods we serve in Los Angeles, CA.
Whether you’re a solo attorney or part of a multi-lawyer practice, we create custom SEO campaigns designed to target how people in Los Angeles search for legal help. From firms near the Stanley Mosk Courthouse to offices along Wilshire Boulevard, Sunset Boulevard, or close to the 405 Freeway, we ensure your practice shows up at the top of search results when and where it matters most.
We optimize your visibility across Los Angeles’ busiest neighborhoods and surrounding areas, including:
Beverly Hills
Santa Monica
Downtown LA
West Hollywood
Silver Lake
Brentwood
Culver City
Echo Park
Los Feliz
Pacific Palisades
Venice Beach
Koreatown
Marina del Rey
Hollywood Hills
Our SEO marketing strategy for attorneys also focuses on high-intent search activity around key Los Angeles landmarks like the Los Angeles County Museum of Art (LACMA), Griffith Observatory, Dodger Stadium, Staples Center (Crypto.com Arena), and the Hollywood Walk of Fame, plus traffic-heavy roads like the 101 Freeway, the 10 Freeway, Sunset Boulevard, and La Cienega Boulevard.
No matter where your law firm is located, Rankwise makes sure your name appears when local residents need legal help, whether they’re at home, commuting, or ready to hire a lawyer.
FAQs for law firm SEO services in LA.
Why does my Los Angeles law firm need SEO?
Your Los Angeles law firm needs SEO because the legal market here is highly competitive. With thousands of attorneys vying for clients, SEO helps your firm stand out. Our SEO strategies boost your online visibility, ensuring your firm appears when potential clients search for legal help in LA. Without SEO, your firm is virtually invisible online, missing out on high-value clients who are actively searching for your services.
What makes Rankwise different?
Rankwise is different than other LA SEO agencies because we specialize in SEO for law firms, especially in competitive markets like Los Angeles. Our team uses data-driven strategies tailored to LA’s local market, from advanced keyword research to targeted content creation. We don’t offer generic SEO solutions—every SEO campaign is customized to your firm’s goals. With transparent reporting and proven results, Rankwise helps you attract more clients faster.
How long does it take to see results from SEO for attorneys in LA?
You can start seeing SEO results within 90 days, but the timeline depends on your website’s current state and competition in Los Angeles. Our data-driven approach means we focus on quick wins, such as optimizing your Google Business Profile and improving on-page SEO, while also building a long-term strategy for sustained growth. The longer you invest in SEO, the better your results will be.
Do we guarantee first page Google rankings for Los Angeles lawyers?
No reputable SEO agency can guarantee first-page rankings because search algorithms are constantly changing. However, at Rankwise, we use proven SEO strategies to give your Los Angeles law firm the best chance of achieving top rankings. Our focus on high-quality content, local SEO, and authoritative backlinks means you’ll see improved visibility and more clients.
How much does SEO consulting cost for Los Angeles law firms?
The cost of SEO consulting for Los Angeles law firms varies depending on your specific needs, goals, and competition. At Rankwise, we offer flexible pricing plans that fit your budget, from one-time audits to ongoing monthly SEO management. Our goal is to provide affordable, high-impact SEO that delivers a strong return on investment for your firm.
Can you help my LA law firm rank on Google Maps?
Absolutely. Our local SEO strategies are designed to boost your Los Angeles law firm’s visibility on Google Maps. We optimize your Google Business Profile, build local citations, and generate high-quality local backlinks. These efforts ensure your firm appears in local map searches, making it easier for nearby clients to find you and request your legal services.
How do we choose keywords for your Los Angeles law firm?
We choose keywords for your Los Angeles law firm through in-depth keyword research, focusing on terms your potential clients are actively searching. Our team identifies high-intent keywords like “Los Angeles personal injury lawyer” and “criminal defense attorney LA.” We also target local keywords and long-tail phrases that drive highly qualified leads to your website.
Does SEO work for solo attorneys and small law firms in Los Angeles?
Yes, SEO is highly effective for solo attorneys and small law firms in Los Angeles. With the right SEO strategy, your firm can compete with larger firms by targeting niche keywords, optimizing for local search, and building a strong online presence. Our tailored SEO services ensure you attract clients without needing a massive marketing budget.
Do you offer one-time or monthly SEO services?
We offer both one-time SEO services and ongoing monthly SEO management for Los Angeles law firms. Our one-time services include audits and technical fixes, while our monthly plans provide continuous optimization, fresh content creation, local SEO management, and regular reporting. We recommend ongoing SEO for consistent growth.
Can I do SEO for my law firm myself, or do I need an SEO expert?
You can attempt SEO yourself, but without expert knowledge, it’s easy to waste time and money on ineffective tactics. Our Los Angeles attorney SEO experts know the latest strategies, search engine algorithms, and local market trends, ensuring your firm gets the best results. By hiring Rankwise, you save time, avoid costly mistakes, and see faster growth.
What types of law firms do we work with in LA?
We work with all types of law firms in Los Angeles, including personal injury, criminal defense, family law, immigration, estate planning, business law, and more. Our SEO strategies are customized to match your practice area, target audience, and local market, helping you attract clients actively seeking your services.
How will Rankwise improve my LA law firm SEO?
Rankwise improves your Los Angeles law firm SEO by optimizing every aspect of your online presence. We enhance your website’s technical performance, optimize your content for high-value keywords, build local citations, and generate quality backlinks. Our data-driven SEO strategies ensure you rank higher on Google, attract more clients, and grow your practice.
Do I need SEO if I already run Google Ads for my law firm?
Yes, even if you run Google Ads, SEO is essential for long-term growth. While ads provide immediate visibility, SEO builds your firm’s organic presence, attracting clients without paying for every click. Our SEO strategies enhance your site’s authority, improve rankings, and ensure you capture clients who trust organic results over ads.
Will you update my website as part of your SEO services?
Yes, we can update your website as part of our SEO services. Our team optimizes your site’s structure, content, meta tags, and user experience for better performance. Whether you need new content, improved page layouts, or faster load times, we ensure your site is search-engine-friendly and ready to convert clients.