SEO Agency for
Insurance Agents

Before we can improve your search rankings, we need to diagnose what’s slowing you down. Our SEO audit for insurance agencies uncovers hidden issues—like slow page load times, broken links, weak content, and poor keyword usage—that prevent your site from ranking well on search engines like Google. We assess everything from technical structure to mobile responsiveness and local listings. Insurance sites often contain service pages, quote forms, and policy details that must be easy to find and understand. By identifying and fixing these obstacles, we help your site perform better in search results, leading to more quote requests and client inquiries.

If your competitors are ranking higher, they’re getting traffic that could be yours. That’s why Rankwise performs deep competitor analysis to see exactly what other insurance agencies are doing—and then we do it better. We analyze their keyword targets, backlink profiles, content strategy, and site structure to find gaps and opportunities. This lets us build a strategy that not only keeps you competitive but helps you outrank them. Whether you’re competing locally or nationally, our insights help you claim a larger share of online visibility and client acquisition.

Insurance websites must be fast, secure, mobile-friendly, and easy to crawl. Our technical SEO services ensure that your site meets Google’s standards for performance and accessibility. We fix issues with page speed, structured data, site architecture, and indexing to improve how search engines understand your content. A well-structured insurance website helps Google connect users with your services—whether they’re searching for “life insurance broker” or “business policy quote.” With better crawlability and performance, your site earns higher rankings and drives more qualified leads.

On-page SEO ensures each page of your insurance website is fully optimized to rank and convert. We improve meta titles, headers, internal links, and keyword placement so your pages appear in relevant searches. Whether it’s your homepage, service pages, or blog articles, we fine-tune your content to answer user intent. For example, we help your “auto insurance” page target keywords people actually search for—like “affordable car insurance in Los Angeles”—and make it easy for visitors to take action. Strong on-page SEO makes your site both search engine-friendly and client-friendly.

Effective SEO starts with finding the right keywords. SEO keyword research allows us to identify the exact phrases people use when searching for insurance—whether it’s “term life insurance,” “business liability insurance,” or “health plans for self-employed.” Then, we map these keywords to your service offerings and build your site around them. Our research includes short- and long-tail keywords, local modifiers, and buyer-intent terms that drive conversions. This ensures your agency shows up for the right searches, connects with the right prospects, and attracts more qualified traffic that actually leads to sales.

Great content is the engine of SEO—and for insurance agents, it’s your chance to build trust while educating prospects. We write and optimize blog posts, service pages, and FAQs that explain coverage options, answer common questions, and guide users through the buying process. Whether it’s explaining Medicare supplements or comparing renters vs. homeowners insurance, our content positions you as a knowledgeable, reliable expert. Search engines love fresh, high-quality SEO content—and your clients will too. The result? Better rankings, higher engagement, and more quote requests.

Getting traffic is just the beginning. We optimize your website to convert visitors into leads, appointments, and policyholders. That means improving layout, form placement, CTA buttons, mobile usability, and trust signals like reviews or certifications. Insurance buyers often compare options quickly—they won’t waste time on a confusing site. We streamline the experience so it’s easy to understand your services and take action. With CRO, your site not only attracts traffic—it turns that traffic into real business for your agency.

Building links from trusted websites improves your website’s authority and search engine rankings. We build high-quality links from insurance directories, industry blogs, press releases, and local media to improve your credibility in Google’s eyes. Link building helps push your most important pages higher in search results, especially for competitive terms like “life insurance near me” or “small business insurance broker.” Our focus is on earning links that are relevant, natural, and valuable—not spammy or low-quality. This strengthens your domain authority and improves your long-term visibility.

Schema markup helps search engines better understand your website’s content and display enhanced search results—like star ratings, business hours, FAQs, or service types. For insurance agencies, schema can improve visibility in Google’s local packs and featured snippets. We add the right structured data to your service pages, location info, and quote forms so Google knows exactly who you are and what you offer. This can improve click-through rates and trust, giving you a more prominent presence in search results compared to competitors who don’t use it.

Insurance is a local business. People want agents in their area—and local SEO helps them find you. We optimize your Google Business Profile, create city-specific landing pages, manage your local citations, and encourage positive reviews. Whether you serve one neighborhood or multiple regions, we help you appear for searches like “insurance agent near me” or “health insurance in Los Angeles.” Strong local SEO brings in nearby clients who are ready to talk, request quotes, or walk into your office—making it one of the most powerful tools in your SEO strategy.

We don’t just do the work—we show you the results. Rankwise provides detailed SEO reports that track keyword rankings, organic traffic, click-through rates, conversion goals, and more. You’ll know what’s working, what needs improvement, and how your site is progressing every month. For insurance agents, that means understanding which services are driving leads, which content converts best, and where to focus your marketing budget. We translate the data into insights you can act on—so your SEO strategy keeps improving and growing your agency over time.