SEO for Attorneys and Lawyers in San Francisco, CA

Our comprehensive SEO audit for San Francisco law firms uncovers every barrier holding your site back. From broken links and slow page speeds to poor mobile usability and missing metadata, we leave no stone unturned. We analyze your site’s structure, content, local SEO signals, and backlink profile to create a prioritized action plan. Whether you’re a personal injury attorney in SoMa or a criminal defense lawyer in the Mission, our SEO audit helps you understand where you stand and exactly what to fix to climb the search engine rankings and attract more clients in San Francisco’s competitive legal market.

Our competitor analysis shows you how top law firms in San Francisco are winning online and how to beat them. We examine their keyword strategy, content, backlinks, and local rankings to find gaps you can capitalize on. From family law practices in the Richmond District to corporate firms in the Financial District, we uncover what’s working for them and develop a more innovative, stronger SEO game plan tailored to your firm. Know exactly where your competition stands and what it takes to outrank them.

Technical SEO is the foundation of high rankings, especially in competitive cities like San Francisco. We optimize your site’s code, improve crawlability, fix indexing issues, boost mobile performance, and ensure site security. Whether your law firm is located near Union Square or on the Embarcadero, we make sure your website runs fast, loads cleanly, and meets Google’s best practices. A technically sound website gives your firm the edge needed to compete with the Bay Area’s top attorneys online.

Our on-page SEO services for San Francisco law firms ensure your website is fully aligned with Google’s ranking signals. We optimize headers, images, content, and internal links while enhancing keyword placement and user experience. Whether you’re targeting DUI clients in the Castro or immigration cases in the Tenderloin, we fine-tune each page to reflect the specific terms your audience uses. This helps boost your visibility, relevance, and click-through rate, turning visits into consultations.

Our SEO keyword research service helps San Francisco attorneys target terms that matter. We find high-intent, low-competition keywords based on your location and practice area, whether it’s bankruptcy law in SoMa or family law in Pacific Heights. We also uncover long-tail search phrases your clients are actually typing into Google, helping you rank for what really converts. This data-backed approach ensures every piece of content on your site is strategically aligned to attract qualified leads and drive real case inquiries.

We create and optimize content that turns your San Francisco law firm’s website into a client magnet. From detailed service pages to blog posts and FAQs, we craft content that answers real legal questions your audience is searching for. We ensure every word aligns with local keywords, legal terminology, and your practice areas, whether it’s personal injury in Hayes Valley or business law in SoMa. SEO optimized content boosts rankings, builds authority, and encourages visitors to take action. With Rankwise, your content doesn’t just exist, it works hard to bring in leads and showcase your expertise.

Getting traffic is only half the battle—our CRO services ensure those visitors become clients. We analyze your San Francisco law firm’s website to remove friction points, simplify navigation, and enhance calls to action. Whether someone’s on a mobile device in Nob Hill or searching from a desktop in the Sunset, we design your user journey for maximum conversions. We test forms, buttons, layout, and messaging to boost contact requests and phone calls. Rankwise turns your website into a lead-generation tool that works for you 24/7.

Our strategic link building helps your San Francisco law firm rise above the local competition. We earn your website high-quality, relevant backlinks from trusted legal and local sources that boost your site’s authority and rankings. Whether you’re a solo practitioner or a large firm in the Financial District, these backlinks tell Google your site is credible and worth showing to potential clients. We don’t do spam, we build real links that support your long-term SEO success. Strong backlinks mean stronger visibility, more clicks, and more clients for your firm.

Schema markup adds extra context to your San Francisco law firm’s website, helping search engines better understand your content. We implement structured data to highlight your legal services, reviews, contact info, and attorney profiles in a format Google loves. This can lead to enhanced search listings with rich snippets like star ratings, FAQs, and more. This makes your site stand out in local search results. Whether you’re focused on estate planning in the Marina or criminal defense in the Mission, schema markup helps drive more visibility and clicks.

Our local SEO services help San Francisco law firms dominate the local pack and Google Maps. We optimize your Google Business Profile, build citations across trusted directories, and create geo-targeted landing pages tailored to neighborhoods like Noe Valley, Chinatown, or the Castro. When someone nearby searches for a lawyer, we make sure your firm shows up first. Local SEO builds trust, increases walk-ins and calls, and connects you directly with the clients in your backyard. Rankwise makes sure your firm is the first name locals see and trust.

We provide transparent SEO reporting and analytics so your San Francisco law firm knows exactly what’s working. You’ll get monthly reports tracking keyword rankings, traffic sources, call volume, form submissions, and more. We break down the data into plain language so you can clearly see your return on investment. Whether you’re investing in content, link building, or local SEO, we show how it impacts your bottom line. With Rankwise, you’ll never be in the dark. We measure everything, improve constantly, and help you grow your law firm smarter every month.