SEO Agency for
Manufacturing

Before we optimize your site, we need to know what’s holding it back. Our manufacturing SEO audit identifies technical issues, weak content, broken links, slow loading speeds, and gaps in keyword targeting. We review every aspect of your website, from mobile responsiveness and crawlability to missing meta data and broken links. Manufacturers often have large, complex sites with spec sheets, product pages, and service information—and if search engines can’t index it properly, you’re invisible online. Our audit lays the groundwork for better performance, helping you increase visibility, attract more RFQs, and get your site in front of buyers.

You’re not just competing on price or capabilities—you’re also competing in search results. That’s why Rankwise performs in-depth competitor analysis tailored to the manufacturing industry. We identify who’s ranking above you, what keywords they’re targeting, and how they’re earning backlinks. Then we use that intel to craft a smarter, more aggressive SEO strategy. Whether you’re going up against local machine shops or national OEM suppliers, we show you where the gaps are and how to outperform them. This insight helps you get ahead in organic rankings and capture attention from buyers before your competitors do.

Manufacturing websites often have large product catalogs, technical PDFs, and complex navigation. Without solid technical SEO, search engines struggle to understand and index your content. We fix crawl errors, optimize URL structures, improve site speed, and make sure your site is mobile-friendly and secure. Our team ensures that your XML sitemap and robots.txt files are properly configured so nothing gets left out. For manufacturers, technical SEO is the backbone of visibility—without it, your site won’t rank, no matter how good your services are. We make sure every technical detail is dialed in.

On-page SEO is where we align your website’s content with what your ideal customers are actually searching for. We optimize title tags, headers, meta descriptions, and image alt text—plus the structure and readability of each page. For manufacturers, this means targeting specific services like “CNC milling,” “custom die casting,” or “ISO 9001 certified injection molding.” We ensure every service and product page is optimized for both users and search engines. Done right, on-page SEO makes it easier for potential buyers to find you, understand your capabilities, and take the next step.

The right keywords connect you to the right customers. We conduct keyword research to find the terms real buyers are using—like “aerospace component machining” or “metal stamping supplier”—and build your SEO plan around them. Unlike generic keywords, we focus on long-tail and industry-specific terms that match your exact services. This increases your chances of ranking for high-intent queries from engineers, procurement officers, and operations managers. With strong keyword targeting, you won’t just get more traffic—you’ll get the right traffic that leads to real business inquiries and long-term contracts.

Your content should do more than describe your services—it should rank, engage, and convert. We write and optimize pages that explain your manufacturing capabilities clearly and are structured to rank on Google. From detailed service pages to educational blog posts that answer common buyer questions, our content builds trust and authority. For manufacturers, technical accuracy matters. We create content that speaks to both search engines and savvy engineers. The result? Better rankings, longer time on site, and more visitors converting into quote requests and calls.

Traffic is only part of the equation—converting visitors into leads is where the money is made. We optimize your site’s structure, layout, CTAs, forms, and mobile usability to turn more visitors into real prospects. For manufacturers, CRO might mean simplifying quote request forms, improving product filters, or highlighting key certifications and tolerances. When someone lands on your site, they need to quickly find what they’re looking for and feel confident reaching out. Our conversion strategies ensure your website isn’t just getting clicks—it’s generating business.

High-quality backlinks signal authority to search engines—and they’re especially important in competitive B2B industries like manufacturing. We help your site earn trustworthy links from industry directories, trade publications, supplier networks, and relevant niche sites. This improves your domain authority and helps you rank higher in organic results. We also clean up harmful backlinks that may be dragging your rankings down. For manufacturers looking to build credibility and compete with larger players, link building is a proven way to boost rankings and reach more decision-makers.

Schema markup adds extra context to your website’s code, helping search engines better understand your services, products, and location. We implement structured data that highlights key details like product types, certifications, service areas, and contact info. For manufacturers, this improves your chances of appearing in rich search results like featured snippets or map packs. Schema also enhances your local listings and makes your pages more visible in voice search or AI-driven results. It’s a powerful tool to help Google connect your capabilities with the right audience.

Many manufacturers serve specific regions or cities. Local SEO makes sure your business shows up when nearby customers search for your services. We optimize your Google Business Profile, build local landing pages, and ensure your NAP (name, address, phone) information is consistent across all directories. Whether someone searches “sheet metal shop in Phoenix” or “custom plastic molding Orange County,” we position your company to dominate local search. This is crucial for manufacturers that rely on local clients, walk-ins, or regional partnerships.

You can’t improve what you don’t measure. We provide clear, custom SEO reports that show how your SEO is performing—from keyword rankings and traffic increases to conversions and quote requests. For manufacturing clients, we also track product-specific interest, service-level engagement, and geographic performance. Every report comes with actionable insights and next steps. No fluff, just the data that matters. With Rankwise, you’ll always know what’s working, what needs improvement, and how your SEO investment is contributing to your bottom line.