SEO Agency for
Doctors

If your medical website isn’t generating as many new patients as you’d like, a comprehensive SEO audit is the best place to start. We dig into every part of your site—page speed, mobile experience, content, keyword usage, broken links, technical errors, and more. You’ll get a clear report outlining what’s working, what’s broken, and how to fix it. For doctors, this means uncovering why your clinic doesn’t show up for “family doctor near me” or “dermatologist accepting patients.” With this audit, you gain a data-backed roadmap designed to improve rankings, attract local patients, and give your site a real competitive edge in your market.

Chances are, another doctor in your area is ranking higher—and taking your potential patients. That’s why we run an in-depth competitor analysis to see what those top-ranking practices are doing right. We study their keywords, content, backlinks, Google Business profiles, and local citations. Then, we use that information to build a smarter SEO strategy for you. Doctors who skip this step often waste money targeting the wrong keywords or publishing ineffective content. With Rankwise, you’ll make every move with strategy, not guesswork—and rise above the competition.

Behind every high-ranking website is clean, optimized code. Our technical SEO service fixes issues that hurt your rankings and patient experience, like slow site speed, mobile layout problems, crawl errors, broken links, duplicate content, and poor URL structure. We ensure search engines can properly access and index your web pages while your patients enjoy fast, secure, and user-friendly navigation. Doctors with outdated or messy websites not only lose rankings—they lose trust. Technical SEO gives your site the strong foundation it needs to thrive in a competitive medical search landscape.

On-page SEO ensures your website pages speak the same language as your patients and Google. We optimize your meta tags, headers, internal links, and on-page content so each page ranks for the right keywords. For example, if you’re a cardiologist, we’ll make sure your services show up when someone searches for “heart specialist near me.” Many medical sites are too generic or use medical jargon that confuses search engines and patients. Our approach ensures your site is clear, search-friendly, and designed to convert clicks into scheduled appointments.

Patients aren’t searching for your clinic by name—they’re typing in things like “urgent care open now” or “pediatrician in Orange County.” SEO keyword research allows us to identify the exact keywords potential patients are using in your area, so we can optimize your content and pages to match their search intent. This brings in high-quality traffic that’s actually looking to book care. Without smart keyword research, you’re flying blind. With Rankwise, doctors get a data-driven keyword strategy that targets real opportunities, drives local traffic, and fills appointment calendars faster.

If your site has thin, outdated, or vague content, you’re missing out on patients and rankings. We create and optimize content that educates, builds trust, and helps you rank. Whether it’s service pages, FAQs, blog posts, or location pages, our content is tailored to your specialty and local market. For doctors, this means showing up for searches like “symptoms of high blood pressure” or “OB-GYN in Los Angeles.” Great content not only helps with SEO—it also builds authority, improves patient experience, and drives more appointments through your website.

It’s not enough to get visitors to your site—you need them to take action. Our CRO service helps turn clicks into booked appointments by optimizing your layout, streamlining forms, improving mobile usability, and writing stronger calls to action. We study how users interact with your site, then make changes to remove friction and encourage conversion. For doctors, this means fewer lost leads and more booked visits. If your traffic is high but your appointment numbers are low, CRO is the missing link that helps grow your practice.

Backlinks are one of the most powerful ranking factors in Google’s algorithm. Our link building strategy helps doctors earn high-quality links from reputable medical directories, local news, and niche publications. This builds your authority and boosts your chances of ranking for competitive terms like “top-rated doctor near me.” We use only white-hat, ethical techniques—no spammy shortcuts. For doctors, strong backlinks signal trust and credibility, both to search engines and prospective patients. The more quality links you earn, the higher you climb in local search.

Schema markup adds extra code to your website that tells Google what your business is about. For doctors, that could include your specialty, location, hours, services, and patient reviews. This helps search engines display rich snippets—like star ratings and contact info—directly in search results. It not only improves your click-through rate, but also boosts local visibility. Without schema, your site is missing key context. With it, you stand out, earn more trust, and look more professional when patients are deciding who to call.

Local SEO ensures your clinic shows up when nearby patients search for care. We optimize your Google Business Profile, build accurate local citations, and create geo-targeted pages tailored to the neighborhoods you serve. Whether you’re a dentist, OB-GYN, or family physician, we help you show up in the “near me” and map results that patients rely on. Doctors who ignore local SEO are invisible in the most important part of search. With Rankwise, you become the top result in your area—and the first choice for care.

Our SEO reporting keeps you in the loop—no fluff, just real data. You’ll get monthly reports showing keyword rankings, traffic, top-performing pages, and conversion metrics. We also track local map pack performance and user behavior. Doctors need to know that SEO is actually bringing in patients, not just clicks. Our detailed analytics show the ROI of every change, so you can see the direct connection between SEO improvements and new patient growth. We don’t just report—we use the data to keep improving results.