SEO Agency for Lawyers
and Law Firms

Our SEO audit is the foundation of every successful legal SEO campaign. We conduct a full-scope diagnostic of your website’s technical health, search performance, and conversion readiness. This includes a deep crawl analysis, indexability checks, speed and performance reviews, Core Web Vitals diagnostics, backlink profile audits, content gap analysis, and competitive benchmarking.

We identify high-priority issues such as crawl errors, broken links, thin or duplicate content, poor URL structures, and missing schema. From on-page SEO to server-side configuration, our audit outlines precisely what’s preventing your site from ranking higher in Google’s organic results.

At the end of the SEO audit, you will receive a comprehensive report paired with a custom roadmap tailored to your practice areas and target locations. This ensures every recommendation is directly aligned with business goals and legal service verticals. Think of it as a technical and strategic blueprint to dominate search in your legal market.

Our competitor analysis services identify exactly how your top-performing legal competitors are ranking—and how your firm can outperform them. We reverse-engineer their keyword strategy, backlink profile, content hierarchy, local visibility, and technical infrastructure to uncover opportunities and weaknesses.

By analyzing competitor firms targeting the same legal practice areas and geolocations, we determine what’s working in your niche and where you can gain a competitive edge. This includes backlink acquisition strategies, local citation coverage, semantic keyword usage, and structured data implementation.

We then use this intelligence to build a stronger, more targeted SEO campaign for your law firm. Our insights help you not only match top firms but exceed them in areas like visibility, authority, and trust. The result? A data-backed strategic advantage that puts your law firm at the top of search results in your geographic and legal specialty markets.

Our technical SEO services ensure your law firm’s website meets modern search engine standards for performance, crawlability, and user experience. We conduct an in-depth technical audit to address key ranking factors such as site speed, mobile-friendliness, URL structure, indexation efficiency, duplicate content, canonicalization, redirect logic, robots.txt optimization, and schema integration.

We optimize Core Web Vitals to improve load time, interactivity, and visual stability—factors that directly influence both SEO rankings and conversion rates. In addition, we enhance crawl budget efficiency by improving site architecture and eliminating index bloat.

For law firms using WordPress or custom CMS platforms, we ensure plugins, themes, and code are SEO-compliant. A technically sound website is essential for sustainable rankings and scalable growth, especially in competitive legal markets where Google’s quality signals are more critical than ever.

Our on-page SEO service ensures that every page of your law firm’s website is fully optimized for both search engines and potential clients. We align page-level SEO elements with target keyword intent, focusing on metadata, header hierarchy, keyword placement, internal linking, and URL structure.

We also enhance content layout, semantic markup, image optimization, and accessibility for WCAG compliance—ensuring your site performs well for both users and Google bots. Each practice area and location-specific page is evaluated to match high-intent queries like “personal injury attorney [city]” or “estate planning lawyer near me.” We incorporate structured data where appropriate to improve rich result eligibility.

On-page SEO is critical for improving relevancy, increasing time on site, and ultimately converting visitors into leads. With Rankwise, your legal service pages become optimized entry points for organic traffic, calls, and case inquiries.

Effective SEO begins with strategic SEO keyword research—especially for law firms in highly competitive local markets. We identify transactional, navigational, and informational keywords aligned with your firm’s legal specialties and geographic targets. Our process includes SERP intent mapping, long-tail keyword discovery, keyword difficulty analysis, and semantic keyword expansion.

We go beyond search volume by targeting high-conversion phrases with proven commercial intent—e.g., “DUI attorney Orange County” or “slip and fall lawyer consultation.” We also identify latent semantic indexing (LSI) terms to support topical authority across your site.

Every keyword we select is strategically assigned to landing pages, blog content, and Google Business assets for maximum visibility. The result is a structured content plan and keyword strategy that attracts qualified traffic, increases lead volume, and supports long-term ranking improvements.

Our SEO content strategy service positions your law firm as a trusted authority in your practice area while satisfying Google’s evolving content quality standards. We create and optimize practice area pages, blog articles, FAQs, location-specific pages, and attorney bios to align with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.

We perform content gap analysis, competitor benchmarking, keyword alignment, and intent-based structuring to ensure each piece serves a distinct SEO purpose.

For existing content, we provide complete rewrites, heading optimization, and internal linking enhancements to improve relevancy and engagement metrics.

Whether you’re a personal injury lawyer or a family law attorney, our legal content strategy builds topical authority while improving dwell time, scroll depth, and conversion rate. Quality content is no longer optional—it’s the cornerstone of scalable SEO performance.

Getting organic traffic is only half the equation—turning those visitors into leads is where conversion rate optimization (CRO) delivers ROI. We audit your law firm’s website using behavioral data, session recordings, heatmaps, and funnel analysis to identify friction points and conversion barriers.

From improving CTA placement and mobile usability to streamlining forms and enhancing trust signals (e.g., reviews, awards, badges), we implement data-backed adjustments that increase phone calls, form submissions, and booked consultations. We also integrate analytics tracking across your site to monitor conversion goals tied to service pages, contact forms, and click-to-call buttons.

For law firms running PPC alongside SEO, CRO helps lower cost-per-lead and improve lead quality. With Rankwise, we turn your existing traffic into a consistent pipeline of qualified prospects—without increasing ad spend.

Backlinks remain a top ranking factor in legal SEO. Our link building strategy earns your law firm high-quality, contextually relevant links that drive both authority and organic visibility. We focus on acquiring links from trusted legal directories, local media outlets, legal publications, and niche industry blogs.

Our white-hat outreach strategy targets editorial placements, legal roundups, resource lists, and unlinked brand mentions. We also build structured citations to support local SEO performance. Every backlink is vetted for domain authority, relevance, anchor text profile, and spam score. We avoid link schemes and PBNs entirely.

Instead, we build long-term equity by improving your firm’s backlink profile with assets that drive referral traffic and improve your site’s trustworthiness in Google’s eyes. This strengthens your domain authority and helps you outrank competitors in high-value legal niches.

Our schema markup service helps search engines better understand your law firm’s website, increasing your chances of earning rich snippets in search results. We apply structured data to key content types such as attorney bios, attorney service pages, FAQs, reviews, and business information.

Schema markup enables enhanced search result features like sitelinks, star ratings, phone numbers, and event snippets—boosting visibility, credibility, and CTR.

For local SEO, we implement LocalBusiness schema and Attorney schema to support map pack rankings and reinforce location relevance. We validate all markup using Google’s Rich Results Test and monitor for errors in Search Console. Schema isn’t just a nice-to-have—it’s a competitive differentiator that helps your listings stand out in crowded legal search results.

Nearly every legal search starts with a location. Our local SEO services help your law firm dominate the local map pack, appear in “near me” queries, and improve visibility in city-specific searches.

We optimize your Google Business Profile, standardize NAP (Name, Address, Phone Number) data across local directories, and manage online reviews to build trust and relevance.

We also create localized landing pages optimized for city, service, and zip code combinations—reinforcing your presence in multiple service areas. In addition, we build high-quality citations, acquire locally relevant backlinks, and use geotargeted keyword strategies to improve local rankings.

For multi-location law firms, we structure and optimize location pages to avoid duplication while maximizing keyword reach. Our approach is data-driven, scalable, and designed to help your law firm become the top local choice across all target markets.

Our SEO reporting and analytics services provide law firms with full visibility into SEO performance. We deliver custom monthly SEO reports and live dashboards that include keyword rankings, traffic by channel, local pack visibility, backlink acquisition, goal completions, form submissions, and call tracking.

Each report ties directly to ROI by showing how your rankings translate into leads and revenue. We also include competitor benchmarks and historical comparisons to show progress over time. For firms running multi-channel campaigns, we integrate SEO, PPC, and CRO data into a single analytics view.

Our goal is simple: to help you make smarter marketing decisions backed by real data. With Rankwise, reporting is never an afterthought—it’s the strategic feedback loop that powers continual optimization.