SEO Agency for Banks
and Credit Unions

A strong SEO strategy starts with a clear picture of where your website stands. Our comprehensive SEO audit identifies everything holding your bank or credit union back from ranking higher on Google—like broken links, slow page speed, poor mobile performance, or missing meta data. We evaluate your content, structure, keyword use, and technical health to uncover weaknesses and missed opportunities. For financial institutions, visibility is everything. Our audit gives you a step-by-step roadmap to improve search performance, drive more qualified traffic, and stay compliant with best practices—so you can confidently grow online.

You’re not the only bank or credit union aiming for the top of the Google search results page. Competitor analysis helps you understand what other financial institutions are doing to earn traffic, rank locally, and convert users. We identify their keyword strategies, backlink sources, top-performing content, and technical advantages. Then we use that intel to build a smarter, more targeted SEO approach for your institution. This isn’t about copying—it’s about outperforming. With our insights, you’ll know where to focus, how to outrank rivals, and how to position your services as the top choice in your market.

Search engines care about how well your website is built. Technical SEO makes sure your bank or credit union’s site meets all the requirements for crawling, indexing, and ranking. We fix issues like broken links, slow load times, duplicate content, and poor mobile performance. We also optimize your site’s structure, sitemap, and robots.txt file to ensure search engines can understand and rank your pages properly. For financial institutions, trust and security are vital. Technical SEO ensures your site performs flawlessly, loads quickly, and builds credibility with both Google and your future clients.

Each page on your website should work to attract traffic and convert visitors—and that’s where on-page SEO comes in. We optimize your page titles, headers, meta descriptions, images, and internal links to target keywords your potential clients are searching. For banks and credit unions, this means showing up for phrases like “home loans in Anaheim, CA” or “best checking account near me.” On-page SEO makes your site more discoverable, more relevant, and more aligned with the services your audience is actively looking for—turning every page into a growth opportunity.

If your site doesn’t target the right keywords, your ideal clients won’t find you. Our SEO keyword research focuses on discovering high-intent, local, and industry-specific terms that real people are typing when they need financial help. That includes searches like “credit union mortgage rates,” “business banking in Los Angeles,” or “low-interest savings accounts.” We uncover what’s driving traffic to your competitors and build a keyword strategy tailored to your goals. This ensures every optimization we make connects you with users who are ready to take action—like opening an account or applying for a loan.

Search engines love quality SEO content—and so do your customers. We create and optimize content that clearly explains your financial services, answers common questions, and builds trust with your audience. Whether it’s branch pages, services pages, blog posts, or landing pages for specific loan products, we make sure your content is easy to read, keyword-rich, and built to convert. For banks and credit unions, this content drives organic traffic while positioning your institution as a helpful, trustworthy financial partner. Better content leads to better rankings—and better engagement with the people who matter most.

Getting traffic to your website is only half the battle—turning that traffic into customers is the goal. We use conversion rate optimization to improve your site’s layout, calls-to-action, forms, and mobile experience. For banks and credit unions, that means more people applying for loans, opening new accounts, scheduling consultations, or finding a local branch. We track how users interact with your site and make data-driven updates that reduce friction and improve performance. The result? Higher engagement, better lead quality, and more measurable growth for your financial institution.

Link building remains one of the strongest signals search engines use to determine trust and authority. We help your bank or credit union earn high-quality links from reputable websites in the financial and local sectors. These links drive referral traffic and boost your credibility with search engines, helping you rank higher for competitive keywords. Unlike shady link schemes, our outreach focuses on relevance, quality, and long-term value. For financial institutions, strong backlink profiles signal trust to both Google and potential clients—making you the clear, credible choice in a crowded market.

SEO schema markup adds context to your content by helping search engines understand exactly what your site offers—whether it’s savings accounts, mortgage loans, branch locations, or customer reviews. We implement structured data on key pages to improve how your bank or credit union appears in search results. This can lead to rich snippets, higher click-through rates, and better visibility for your core services. For financial institutions, schema boosts local search performance and makes your listings stand out—getting more eyes on your site and more clicks from the people searching for your services.

Most banking and credit decisions happen locally. That’s why local SEO is critical for banks and credit unions that serve specific regions. We optimize your Google Business Profile, build local landing pages, and ensure your name, address, and phone number (NAP) are consistent across online directories. This helps you show up in local packs, Google Maps, and “near me” searches. Whether you have one branch or fifty, we make sure local clients can find and choose you when it matters most. With Rankwise, your institution becomes the top local choice for financial services.

You deserve to see what’s working. Our SEO reporting and analytics track your rankings, traffic, conversions, and growth—all in clear, easy-to-understand dashboards. We show you how each optimization impacts your bottom line, so you can make informed decisions and adjust strategies as needed. For banks and credit unions, transparency is essential. Our reports go beyond vanity metrics to focus on what truly matters—qualified leads, phone calls, form fills, and client acquisition. With Rankwise, you get the data you need to measure performance and justify your SEO investment.