SEO Agency for
Government Agencies

Our SEO audit is the foundation of every successful digital strategy for government websites. We perform a thorough assessment of your site’s technical health, search performance, and accessibility readiness. This includes crawl diagnostics, indexability checks, Core Web Vitals analysis, content gap evaluation, and benchmark comparisons with similar agencies.

We identify critical issues such as crawl errors, broken links, accessibility barriers, and slow load times—elements that can prevent your site from being found or used effectively by the public. The audit also covers schema usage, page structure, and server configuration to ensure your site meets Google’s technical and user experience standards.

You’ll receive a full SEO audit report with a custom roadmap tailored to your agency’s services and target audience. This roadmap aligns every SEO recommendation with your agency’s mission, content strategy, and compliance requirements.

We perform competitor analysis by analyzing similar government entities to uncover strategies that increase visibility and engagement. By studying how other public-sector organizations rank, we identify opportunities to improve your search performance without straying from your agency’s core values.

This includes reviewing their keyword targets, backlink profiles, structured data, and content strategy. We compare their public-facing assets—like service pages and open data sections—with your own to highlight areas for improvement.

Our goal is not just to match but to elevate your agency’s presence in search results, making it easier for citizens to find, access, and trust your services.

Government websites must meet strict standards for performance, accessibility, and security. Our technical SEO services optimize your site for these priorities. We address site speed, mobile usability, clean URL structures, broken links, crawlability, HTTPS implementation, schema integration, and more.

We also ensure compliance with ADA and Section 508 accessibility standards while improving search engine crawl efficiency. Whether your agency uses a CMS like Drupal or a custom platform, we make sure every technical element is fully optimized and sustainable in the long term.

A technically optimized site boosts your agency’s credibility and ensures that vital services are reliably available to your audience.

Each page on your website should clearly reflect your agency’s programs and services, priorities, and public value. We optimize titles, headings, internal links, and content structure to align with real search behavior and improve findability.

Our SEO team enhances on-page SEO elements such as metadata, page layout, structured data, and accessibility to ensure every page performs well in both search rankings and user experience. Whether you’re publishing a new housing application form or public health guidance, we help those resources reach the right audience.

We focus on creating accessible, search-optimized content that supports transparency and engagement.

Keyword research for government agencies requires precision and public service intent. We identify the terms people use when searching for your programs and services—like “emergency assistance program,” “property tax payment,” or “job training near me.”

Our process includes keyword intent mapping, geographic relevance analysis, and accessibility-related queries. We also integrate long-tail terms and question-based searches to support self-service goals.

Each keyword is assigned to specific pages, ensuring your most critical programs and services are discoverable in Google and other search engines.

We create and optimize content that helps your agency communicate clearly and serve the public effectively. From service pages and FAQs to announcements and program descriptions, we align your content with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and WCAG guidelines.

Our SEO team performs content gap analysis, page rewrites, and accessibility checks to ensure your site is accurate, informative, and inclusive. We also optimize for readability and clarity so all users—regardless of background or ability—can find and understand your resources.

Even public sector websites need to drive action—whether that means more permit applications, public event signups, or online service use. Our CRO service analyzes visitor behavior using heatmaps, session data, and form tracking.

We improve CTAs, streamline forms, and enhance trust signals like security badges and feedback options. Everything we adjust is backed by user behavior data and designed to make your site more efficient and citizen-friendly.

This leads to more completed tasks, reduced phone support load, and better digital engagement outcomes.

Backlinks from trusted sources boost your agency’s online authority and discoverability. We focus on earning high-quality, relevant links from .gov, .edu, and reputable news and civic organizations.

Our outreach strategy includes partnerships with open data initiatives, inter-agency collaboration, legal citations, and press mentions. Every backlink is vetted to ensure it supports your mission and complies with government communication standards.

No spam. No shortcuts. Just sustainable link equity that strengthens your digital footprint.

Schema markup service helps search engines understand your services, programs, and content. We implement structured data across key areas like departments, leadership profiles, events, FAQs, and local government contact info.

Proper schema increases your chance of appearing in rich results like featured snippets, “people also ask,” and local panels. We use LocalBusiness and GovernmentOrganization schema to boost local visibility and clarify your agency’s services to search engines.

We test and validate every schema implementation to ensure accuracy and compliance.

Citizens often search for local services—“waste pickup schedule [city],” “DMV near me,” or “city council contact.” Our local SEO strategy ensures your agency appears for location-specific searches across all neighborhoods, towns, and districts you serve.

We optimize your Google Business Profile (where applicable), standardize address data, and ensure your agency shows up in map results and “near me” queries. We also develop location-optimized landing pages when needed.

This helps increase visibility and access across diverse communities within your jurisdiction.

We provide transparent SEO reporting that aligns with public accountability. Our custom dashboards track keyword visibility, user behavior, traffic sources, accessibility flags, and engagement metrics—without compromising user privacy.

Every report includes measurable KPIs that tie SEO performance to digital service delivery. We provide historical comparisons, content performance metrics, and insights on how search trends are evolving across your site.

You’ll gain a clear understanding of what’s working and where to improve—all in plain language for stakeholders and decision-makers.

Accessibility isn’t optional for government agencies—it’s a legal requirement and a moral obligation. We ensure your website meets WCAG 2.1 AA and Section 508 standards, making it usable for all individuals, including those with disabilities.

Our accessibility optimization includes alt text implementation, keyboard navigation testing, ARIA roles, proper heading structure, color contrast adjustments, and screen reader compatibility. We also identify and fix issues that may hinder users with visual, auditory, or motor impairments.

Beyond compliance, we treat accessibility as an SEO advantage. Search engines reward clear structure, semantic markup, and user-focused design—all of which improve performance and visibility.

By building an inclusive digital environment, your agency earns public trust, avoids legal risk, and ensures equal access to critical services for every community member.